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When she looks at Sam he says, “Hey, you didn’t wave to me when I walked in the door. She grabs her phone to text her roommates before she forgets. That’s when Sam looks at Mandi and says “Why are you mad at me?” Let’s replay this scenario with a twist Sam’s textbook accidentally falls out of his backpack, startling Mandi. She continues to ignore him by grabbing her phone and texting. Sam starts to sit down at the table but Mandi turns away while sipping her coffee. He knows Mandi is stressed out about the paper due at the end of the week and she seemed a little put off the other day when he mentioned he had already turned it in. It always cheers him up and makes him feel welcome. Each day they have this thing where Mandi waves him to come in and sit down with her. Sam walks in the door and tries to make eye contact with Mandi. Okay, let’s look at the same situation from Sam’s point of view She was just sitting there having a great day and suddenly her buddy Sam comes along, accuses her of being mad and basically ruins what started out to be a great day. Sam attacked her and she doesn’t understand why. That’s when Sam sits down next to her, slams his textbook on the table and says “Why are you mad at me?” Now she’s looking forward to spending the weekend with friends but remembers she needs to send her roommates a text to remind them she’ll be out of town. Mandi felt so confident she uploaded it to Canvas a day before it was due. So, instead of dreading writing the paper, she hammered it out in 30 minutes. After their conversation, Mandi got a much clearer idea what the assignment was about. She sits down in the classroom and takes a sip of her perfectly flavored latte.Īs she pulls out her books, she mentally congratulates herself for taking the time to talk to the professor. Mandi walks to class one morning thinking what a great day it is. This side of communication is important for high performing teams.By Terri Reddout Has something like this ever happened to you? When we work with clients or deliver seminars that cover communication, we often focus on the power of connecting with and understanding other people, and being understood. If, though, you’re looking to persuade an audience, lead people through change or win hearts and minds, we recommend you use a different approach to communication such as focusing on the 5 Canons of Rhetoric, Story Telling or Monroe’s Motivated Sequence. We think they’re particularly suited to email communications whose purpose is to keep people informed, or to one on one communications which are fairly transactional in nature.
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We think the 7 C’s are a useful tool for written and spoken communication in many instances.
PERCEPTION DEFINITION IN COMMUNICATION HOW TO
Their focus on detail, concision and clarity help ensure that your audience understands the key points of what you want to say, but provides little guidance on how to emotionally engage with your audience. They are, however, less useful for more emotive, persuasive and rhetorically anchored communications.
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The seven C’s of communication form a useful checklist for when you want to convey a message or a set of information to an audience. Increasingly it’s common to include things like hyperlinks in written communications or to attach FAQs, both of which help audiences access a complete set of information while also ensuring that core communications focus on core messages. For example, if you are issuing a “call to action”, provide explicit guidance on that action. In addition, you should make things as easy as possible for the recipient. This level of detail will be different in different situations, and you should adjust your communications accordingly. When creating a message, it’s important to give the recipient all of the information they need to follow your line of reasoning and to reach the same conclusions you have. Some communications simply must be correct, clear and concise.Ĭompleteness is often one of the most important of the 7 Cs of communication. This will reduce the effectiveness of your communication. If your audience spots errors in either, they will be distracted and your credibility will be greatly reduced. It’s essential that both the factual information and the language and grammar you use are correct. You should avoid jargon, use simple language, use simple structures and focus on the core points of your message. Secondly, it’s essential that the content of the communication is itself clear. If there are multiple goals, each should be laid out separately. The recipient should be made aware of why they are receiving the message and what you’re trying to achieve by delivering it. Firstly, it’s important to be clear about the purpose of the message you’re delivering.